Wednesday, June 13, 2007

PPP 7M

It is so delightful to see that PPP has risen another $7 Million funding. PPP is founded since June 2006 and signed more than 6,500 advertisers to its groundbreaking service. PPP enable the Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media.

With the successful background and the ever support from the advertiser, PPP is now laid a strong foundation for the future, said by the founder Tim Draper. With the $7 Million funding, I believe on top of having the more opportunities in future I think that PPP can in fact consider in delivering more new ideas for the posties. I like the new idea that recently promoted by PPP - PPP direct whereby it allows posties to receive the opportunity directly from the advertiser. Perhaps PPP can use the money to invest in the similar strategy and gets more attention from the advertisers.

As a postie for PPP this is really such a good news for blogger outreach because I am now having better confidence and most importantly I know that I can rely on PPP to generate the fix income. By now I should no longer hesitate to recommend PPP to my friends circle and also others because PPP is truly is strongest marketplace for advertisers, as well as provider for posties.

I will continue support PPP and let’s make PPP the biggest marketplace for all of us.




Press Release:

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.

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